{"id":12654,"date":"2026-06-29T13:39:58","date_gmt":"2026-06-29T11:39:58","guid":{"rendered":"https:\/\/www.ease2pay.com\/?p=12654"},"modified":"2026-08-04T14:49:36","modified_gmt":"2026-08-04T12:49:36","slug":"van-pioniers-in-deeleconomie-tot-marktleiders-in-selfservice-het-verhaal-achter-ease2pay","status":"publish","type":"post","link":"https:\/\/www.ease2pay.com\/fr\/2026\/06\/29\/van-pioniers-in-deeleconomie-tot-marktleiders-in-selfservice-het-verhaal-achter-ease2pay\/","title":{"rendered":"Van pioniers in deeleconomie tot marktleiders in selfservice: Het verhaal achter Ease2pay"},"content":{"rendered":"
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Van pioniers in deeleconomie tot marktleiders in selfservice: Het verhaal achter Ease2pay<\/strong><\/h1>\n\t\t\n<\/div>\n
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De manier waarop we reizen, parkeren en openbare voorzieningen gebruiken, verandert dankzij apps in razend tempo. Aan de basis van deze digitaliseringsslag in Nederland staan twee bekende namen uit de mobiliteitswereld: Jan Borghuis en Gijs van Lookeren Campagne. In 2017 bundelden zij hun krachten om Ease2pay op te richten. Maar waar kwam dit idee precies vandaan en hoe is het bedrijf uitgegroeid tot de speler die het vandaag is?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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De lessen van Greenwheels<\/b><\/h3>

Voordat Jan en Gijs met Ease2pay begonnen, hadden zij hun visie op self-service al ruimschoots bewezen. Zij waren namelijk de grondleggers van\u00a0Greenwheels<\/strong>, de service waarmee je 24\/7 zelf een auto pakt. Greenwheels is niet alleen de eerste self-service automobiliteit formule, maar ook de meest succesvolle in Nederland. Deze waardevolle pionierservaring legde het fundament voor hun volgende avontuur. Ze zagen in dat de toekomst niet alleen draaide om self-service in mobiliteit, maar om het cre\u00ebren van meer self-service voor de<\/b>\u00a0openbare ruimte<\/strong>.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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De visie: Zelfstandig activeren en betalen<\/b><\/h3>

De missie achter Ease2pay was even simpel als ambitieus: een selfservice-platform ontwikkelen waarmee diensten op elk moment van de dag, zonder tussenkomst van beheerders, gebruikt kunnen worden. Jan en Gijs realiseerden zich dat fysieke infrastructuur, zoals laadpalen, havens of parkeerplaatsen, vaak onrendabel of onderbenut blijft als consumenten of zakelijke gebruikers deze niet zelfstandig kunnen activeren en afrekenen.<\/p>

Met de groeiende schaarste op de arbeidsmarkt werd het innoveren en digitaliseren van deze processen een absolute noodzaak. Dit inzicht leidde tot de kernfilosofie van Ease2pay:\u00a0Book, Stay, Use & Pay<\/strong>\u00a0\u2013 alles veilig en direct geregeld via \u00e9\u00e9n app op je smartphone.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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De strategische sprong: Van parkeerapp naar IoT-platform<\/b><\/h3>

In de beginjaren richtte Ease2pay zich voornamelijk op de consumentenmarkt met een focus op slim parkeren en tanken. Echter, de echte strategische transformatie, gedreven door de langetermijnvisie van Borghuis en Van Lookeren Campagne, vond plaats begin 2022. Toen nam Ease2pay het eveneens in Rotterdam gevestigde bedrijf Involtum over.<\/p><\/div>

Door deze overname transformeerde Ease2pay van een consumentengerichte parkeerapp naar een <\/span>krachtig Internet of Things (IoT)-platform<\/b>. Ineens kon de technologie van Ease2pay veel breder worden ingezet. Tegenwoordig kunnen niet alleen automobilisten, maar ook schippers (via Walstroom en AanUit), vrachtwagenchauffeurs (via NomadPower voor elektrisch koelen) en marktkooplieden (via Marktstroom) hun elektriciteit en water zelf inschakelen.<\/span><\/p>

Geleid door de oprichters<\/b> Vandaag de dag zijn Jan Borghuis en Gijs van Lookeren Campagne \u2013 die beiden bedrijfseconomie studeerden aan de Erasmus Universiteit Rotterdam \u2013 nog steeds het kloppende hart van de organisatie. Ze vormen samen de directie (Management Board) van het aan de Euronext genoteerde bedrijf.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De toekomst is selfservice<\/b><\/h3>\n
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De reis van Greenwheels naar het huidige platform van Ease2pay laat zien dat innovatie nooit stilstaat. Wat in 2017 begon als een visie op self-service in automobiliteit omdat daarmee effici\u00ebnter gebruik van de openbare ruimte ontstaat, is inmiddels uitgegroeid tot een onmisbare schakel in de Europese energietransitie en mobiliteitsmarkt.<\/p>\n

Benieuwd hoe de selfservice-oplossingen van Ease2pay jouw haven, parkeerplaats of wagenpark kunnen verduurzamen en stroomlijnen? Ontdek al onze labels verder op onze website!<\/span><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\tLees hier meer over onze diensten!\n\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Van pioniers in deeleconomie tot marktleiders in selfservice: Het verhaal achter Ease2pay De manier waarop we reizen, parkeren en openbare voorzieningen gebruiken, verandert dankzij apps in razend tempo. Aan de basis van deze digitaliseringsslag in Nederland staan twee bekende namen uit de mobiliteitswereld: Jan Borghuis en Gijs van Lookeren Campagne. In 2017 bundelden zij hun […]<\/p>\n","protected":false},"author":13,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-12654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nVan pioniers in deeleconomie tot marktleiders in selfservice: Het verhaal achter Ease2pay - Ease2pay<\/title>\n<meta name=\"description\" content=\"Benieuwd naar het verhaal achter de oprichters van zowel Greenwheels en Ease2pay? 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